7 Ways To Lead Your Audience To The Next Step
by Andrea Pacini —
If there’s a common purpose to most business presentations it’s to persuade the audience to act upon your ideas in some way. The best way to persuade the audience to do what you want them to do is with a clear call to action. If the call to action isn’t clear enough, the audience will fail to act. Your presentation will have been in vain. For example, imagine you were giving a webinar or an introductory workshop on your area of expertise.